Mayo Day wins National Award
The inaugural Mayo Day in 2015 has just picked up a National Award for its hugely successful global celebration of all things Mayo which took place on Saturday 2 May attracted over 9.4 million people to log onto its diaspora website www.mayo.ie which almost saw the website buckle under the strain of traffic logging on.
Mayo County Council, Mayo.ie and Mayo Enterprise won the 2016 Local Community and Council Authority for 'The Most Innovative Authority' was awarded to the County for their innovative tourism initiative which saw them beat Cork and Dublin in the Final.
The world-wide promotional campaign saw the Mayo Diaspora in the four corners of the globe staging events as far away as Australia, Hong Kong, Kula Lumpur, New York and Buffalo, as well as the UK and Ireland itself.
Highlights included the Mayo GAA star Cillian O'Connor launching the campaign in front of 75,000 fans at Old Trafford Football ground for the sell out Manchester United verses Liverpool Derby. The promotional campaign even managed to unite politicians from different parties who took part in a Mayo Day Green and Red Model press photo shoot in Ballina. Major events on the day itself included the turning of Niagara Falls and the international bank centre in Dublin City Centre Green and Red. Cultural highlights included Mayo acts flying over to Manchester to perform at a special concert along with Irish TV's worldwide Mayo Day live broadcast and concert in Castlebar.
Tony Hennigan from Mayo Manchester commented "We were delighted to play our part in helping to promote the event with Mayo.ie on social media and organising a whole weekend of events in Manchester as well as helping to co-ordinate events around the globe. It was great to see so many Mayo associations around the world and the general Mayo Diaspora get behind the campaign. Mayo Manchester had staged the very first Mayo Day for the 2013 Gathering and we were only to happy that Mayo.ie developed the idea to involve everyone with a link to Mayo around the world. It saw once again Mayo County council leading the way, no other County has their own day and it was no surprise to us that the unique event won a national award."
This years Mayo Day takes place once more on the first May bank holiday which this year is on Saturday 30 April which will see a world-wide Mayo convention hosted by the Dublin Mayo association taking place in Mayo itself.